Articles and opinions by Shridar Jayakumar
Solving the customer insight problem
Shridar Jayakumar, program director for Oracle Business Analytics, AP, feels understanding the cost of acquiring and maintaining a customer, associated risks, and customer lifecycle potential are key to identifying profitability.
The following sections outline our proprietary methodology, which subscribers can use as a guide to understand the various research notes and analysis.
One Big Question
The Asian Banker One Big Question is a debate held as part of our effort to solve practical problem that bankers across the region are facing.